In this guide we’ll walk you through listing products on Amazon.
Amazon has grown in the last few years to become the world’s largest online marketplace, offering listed products to millions of customers. Amazon insists that all products listed to its site have a barcode. They prefer that these are manufacturer barcodes, or, if you are the manufacturer, that you use GS1’s barcode pool.
Once you have added the products to your inventory, you can get them straight on Amazon.
Head to Selling from the Admin centre.
Next, you need to select the sales channel you are going to list on. You may have many channels to choose from, depending on the number of accounts and different sales channels you operate. In this case, you'll choose an Amazon channel.
You'll be presented with a screen that shows all of your products organised into their product categories.
Each category is split between ranges that are listed (included) and not listed (excluded).
You can switch between these views using the toggle button on the right.
For ranges that are already listed, there is a breakdown of the number of listings, and the type of listing, Single or Multi listed.
There is a search bar at the top of the page to allow you to find a particular product SKU, Name or Listing.
Once you’ve found the range you want to list, Click Add.
You are then asked to set any Pseudo Stock and set your selling price.
By default, all products in the range will be selected to be added to the listing. You can change this by unticking unwanted products on the right-hand side. Selecting multiple products will create a multi listing - we have another guide which goes into more detail on that.
Once you're happy with your product selection, stock level and prices, click Save at the bottom of the window.
If you haven’t tried to list before, you may receive a message indicating that a popup has been blocked.
You'll have to allow popups from this site, so look for an icon with a red X at the end of your address bar.
Click through and select Always allow pop-ups and redirects from Cloud Commerce Pro. Once you've done this, click Main Listing Editor and you will be taken back to the page.
Amazon’s inventory policy requires one listing per product to make it as easy as possible for customers to find what the product they want and easily be able to compare the price. For this reason, Amazon requires that each product has a barcode assigned so that it can be uniquely identified.
When you create a new listing, the barcode(s) you have submitted with your product(s) will be checked against Amazons database to identify if the product(s) are already listed on Amazon.
If there is a match, Amazon requires you to join that listing as an alternative seller, your price and seller ratings metrics will determine where you rank on the listing and if you win the Buy Box.
If you are joining an existing listing, you have no control over the listing description, product options, browse node or listing title, you can only set your item price and shipping service. Whilst this makes listing quicker, if the original listing is of poor quality, it can cause you to miss out on sales.
To get around this, you can purchase your own barcode and assign it to the product as required. As the barcode is unused, Amazon cannot identify it and will allow you to publish an independent listing.
If you're creating an independent listing, you will need to select the category the product will occupy in Amazon’s inventory. This will determine the options Amazon will ask for about your product.
As with other channels the options you set on your inventory products are automatically pulled in to the listing. However, unlike eBay, Amazon has a set list of product options you can use.
This allows us to use Option Mapping. This tool allows you to translate your information into terms Amazon recognise.
For example, you may have an option called Type, but for Amazon, that’s too vague. They want to know if you mean ApparelClosureType, ClosureType, CollarType, ControlType, CuffType, or any of the many others on the list!
Simply find the most appropriate Amazon Option and click Map Me. Cloud Commerce Pro will then translate for Amazon and track which option you’ve selected for each product.
When you select your category, any compulsory options are automatically selected. If your product data is missing information for these sections, you’ll get a popup notification.
This error message will highlight which options have to be added or mapped before you can publish the listing.
Options not marked as compulsory for this category can be removed from the listing before it’s published. You’ll see these in Amazon Options.
Amazon allows you to assign each listing to up to two browse nodes. These are drawn from Amazon’s ‘Shop by department’ menus.
Assigning accurate browse notes increases the chances customers will find your product through the menu or through Amazon's search filters.
When choosing your browse node, you need the final part of the node to place the product. So, for example:
1-48 of over 1,000 results for Clothing : Women : Socks & Tights : Liners & Ankle Socks
The node you need to select is Liners & Ankle Socks.
You'll also need to identify the correct path. In the above example, there are four options; Boys, Girls, Men or Women.
Depending on your Amazon shipping preferences, you’ll either be able to offer individual services for delivery, or to choose from a predefined shipping template.
Select the Shipping Templates option.
If you've already listed products to Amazon which you ship in the same way, you will be able to select your chosen template from the drop-down menu.
If you need to add new services, click on Edit Shipping Services, then on Add New Service.
First, you must provide a name, to allow you to identify the service easily.
You must select the Amazon service you offer.
You can set a cost to the customer of requesting that service. The default is 0.
Use the tick boxes to apply the shipping to the listing.
When you're happy with the information in the listing, click on Add Listing.
If there's any missing information, you'll receive an error message. Fields with errors will be highlighted in red to make finding them easier. Cloud Commerce Pro will not push a listing with errors to Amazon.
Amazon reviews each section of the listing. You’ll receive notifications of any information that fails Amazon’s checks. As each section is approved the listing status will update to reflect this.
Once the listing is active, the status will show success and the listing ID will display the ASIN.